“The only constant in life is change.” The clothing market continues to go through changes, nearly every month. Women can find so many more apparel varieties and accessories, then ever before. It has become difficult to decide which clothing brand is the best for them.
What do you want from your clothing line? Do you want to feel a personal commitment to your lifestyle? Do you want to find apparel that makes you feel like a queen? Here are 3 reasons why Kate Hudson’s Fabletics is competing to be #1 in the “Athleisure” industry.
Fabletics Membership Opens Doors
The modern eTailing sector will usually have a great deal of selection for plenty of cheap apparel. Fabletics loves the “affordable” and variety characteristics, but also wants to appeal to high net worth clientele. It wants to be a “premier” eTailer. So, how does it do it?
- Kate Hudson
Very few clothing lines are run by celebrities. Sure, you might have an endorsement and commercial, but you won’t have a celebrity making the important every day brand decisions. You can see Kate Hudson’s touch with Fabletics throughout.
Kate is hands on, looking at weekly sales figures. She admits, “What you thought would blow off the shelves isn’t resonating enough. Apparel that fails to sell is taken off the site right away.” New collections are launched every month.
- Reverse Showroom
Creating the deepest customer relationship can deliver the choicest profits for eTailers. When a customer visits the showroom first, she might not have any reason to visit the website. She has been able to touch, feel and try on the apparel first-hand.
Many simplistic eTailers fail to keep the customer’s attention. This is not the case at Fabletics. Fabletic’s “Reverse Showroom” technique uses the apparel as a carrot to get the customer to sign up as a member. Thereafter, the customer is connected with a showroom in their neighborhood.
- VIP Events
With her connections, experience and name recognition, Kate Hudson can create fun, energetic events for her members. Fabletics offers a more personalized touch to apparel, including its Lifestyle Quiz. Members can discuss what they want out of life and have the company look for matching apparel. Fabletics has made upselling fun.
By offering a more comprehensive experience, Fabletics is making its claim to be #1. All of these innovations are creating a new “Queen on the Block:” Fabletics.