Important Details about the Success of WAX

One of the most successful companies that have tokenized virtual game assets in the world is the Worldwide Asset eXchange. WAX has been able to create a decentralized platform in which folks can be able to transfer assets easily at a low cost all over the world. Over the years through the able leadership of its president, the company has been able to market itself and is currently among the best in the industry. One of the challenges that come with tokenization of assets has been carrying out monitoring of blockchain ad ensuring they remain tied to the asset. WAX has been able to tackle this by ensuring that the owners are able to carry out regulatory oversight by the token holder themselves.

WAX has been able to create a platform in which assets that could not be transferred can now be easily transferable. Virtual asset has now been traded successfully, and this idea can now be employed in the physical asset platform. Malcolm CasSelle, the president of WAX has ensured that all the operations regarding the transfer of virtual assets are successful and are done so at a completely reduced cost.

Online video gamers are thought to be the next target as cryptocurrency customers. The number of video gamers who transact in digital items is currently higher than the number of customers who own cryptocurrencies. This means that persuading most of them to engage in this business would be helpful in growing the number of customers trading in cryptocurrency market.

WAX has been able to create a platform in which buying and selling of virtual items is easy and at a low cost. The company intends to expand operations of skin trading market to a level in which all video gamers can be able to invest in cryptocurrency. Malcolm CasSelle has been able to revolutionize this industry, and his efforts have ensured that the number of traders of virtual items is increasing yearly. His experience has helped the organization operate smoothly and create a fortune from its operation. WAX continues to be a leading company as far as trading of cryptocurrency is concerned.

Norman Pattiz’s PodcastOne Partners with Edison Research

Norman Pattiz, the Executive Officer of PodcastOne, has announced Edison Research’s results of a series of comprehensive studies about the effectiveness of podcast advertising. His research involved the study of five major national consumer brands across different categories of products and services. It was the first ever study of pre and post campaign podcast advertising conducted in 2016. The results showed a significant impact of podcast advertising on intent to purchase, brand recall, and recall of specific messaging. Learn more: https://podcastone.com/About-Us

Edison Research conducted three separate studies on five different major national brands to determine the effectiveness of podcast advertising. Some of the well-known brands were looking to launch new messaging while market entrants were seeking to increase awareness and trial. In all cases, Edison Research conducted online surveys of audiences of several leading podcasts before running podcast advertising campaigns and after running each brand for 4-6 weeks using the same methodology. The results of pre and post campaign studies showed increased willingness to purchase those brands and recall of specific messaging.

The core focus of the study was to independently verify that podcast advertising was way far effective than traditional advertising formats. These results validated PodcastOne’s multi-tiered approach to digital advertising. Tom Webster, the Vice President of Strategy at Edison Research feels excited to partner with PodcastOne to verify the impact of podcast advertising. These results can definitively show that podcast advertising provides enhanced brand awareness. It has a significant impact on a variety of effectiveness measures.

About PodcastOne

PodcastOne is the leading provider of podcast advertising solutions in the nation. Currently, it presents over 340 hours of programming weekly across over 200 podcast networks. PodcastOne was founded by Norman Pattiz, the founder of Westwood One, a radio giant.

About Edison Research

Edison Research is a leading researcher on issues related to podcast advertising. Besides survey research, Edison Research provides strategic direction to its clients such as Disney, the U.S. International Broadcasting Bureau, Sony, Activation, Dolby Laboratories, Yahoo, Gulf News, Time Warner, and Google. Edison Research partners with some of the largest radio ownership groups in the United States such as Emmis, Radio One, Bonneville, Entercom, and CBS Radio. Besides, Edison Research solely provides exit poll data for the National Election Pool, which comprises of CBS, NBC, Fox, ABC, CNN, and the Associated Press. It also provides consumer exit polling and conducts studies in nearly every imaginable venue. Learn more: https://www.linkedin.com/in/norman-pattiz