Doe Deere is also referred as the “Queen of Unicorns”. She is the founder and CEO of Lime Crime Cosmetics who is famously known for her rainbow colors. She was born in Russia, by the age of 13 years, she started selling temporary tattoos, this was successful because she used to wear them and make them look cool to her classmates, and this is what gave her entrepreneurship skills. She later moved to United State where she grew up with a dream of becoming a musician, her dream came true when she moved to New York in 1998.While in New York, she did a major in Fashion design at FIT. Later on she met her husband while singing in the band and they ended up working together in music since he was a songwriter.
Doe Deere entrepreneurial skills is what made her to end up in the makeup industry. In 2004, she started her online fashion line where she used to be the model. She wanted her look to stand out by having bold colors. Her passion with makeup made her to create her successful cosmetic brand called Lime Crime. She got the idea about the company in 2008 when she could hardly find bright colors for her makeup, she find out that many girls were also looking for such bold colors, this made her company to be very profitable. She believes that Lime Crime gives women freedom to be themselves and express themselves fully.
Lime Crime has grown to become one of the leading, cult favorite in social media. Their mission is to completely change how makeup makes women feel by changing their mood. Their products are animal- friendly and have intense bold colors. It’s considered to be one of the most quality make ups that tries to maintain standards. Some of her makeup products ranges are; liquid-to matte lipstick, foundation, compact powder, hair and many others
Her knowledge on fashion design, hair and makeup is what made her company successful. She believes her ability to understand her customers and partners is what made her company be successful since they help her in making vital decisions. Doe Deer strategy is to always make decisions after she has done research. She encourages people to always embrace their weirdness since it makes one to feel happy. She stand out as one of the entrepreneurs who started small and became successful by creating her own unique ideas. She encourages people that dreams do come true!