EOS has managed to become one of the most successful companies in the world of lip balm products. There is a fascination with this company and the way that it has grown and such a magnificent way in such a short period of time.
EOS (https://evolutionofsmooth.ca/) is a company that has been able to transition in many ways over the years because it is using such a strong marketing campaign to appeal to consumers. There are commercials on television and advertisements on the internet. The EOS lip balm brand has become prevalent in print magazine ads as well. Consumers know what this brand is about because smooth is even in the title of the company. People are pleased with what they are discovering with EOS, and the colorful spheres are getting attention.
EOS has become a leader in the lip balm industry because this company moved in at a time where many other competitors were simply doing the same old things. EOS presented a lip balm that came in a spear shaped container so it obviously seems like something new and innovative. This is also a company that has managed to become a leader because of the fruity flavors that are available. People love the abundant number of flavors that are found with this company, and that has made it a very successful brand.
It is hard to overlook this product because it is so easily spotted in Target and Costco stores. That may be the thing that has made this branding process much easier. When consumers have access to a product that they can recognize quickly; that makes it much easier for them to make a purchase.