Randy Ray and Wendy Lewis had spent a lifetime building successful companies when they decided to finally take a shot at retirement in 2009. The couple believed that they would be able to adjust to the slower pace of retired life, enjoying more time with their grandkids and each other. But they quickly found that leaving the business world left them with a hole in their lives that was not easily replaced. They missed the strong sense of purpose and meaning that came with directing large, successful organizations. Ray and Lewis, as they are quick to admit, were also flat-out addicted to the fast-paced action and excitement of the business world. Within two weeks, their retirement had officially ended.
Ray and Lewis didn’t consciously end their retirement, however. It happened through the formation of a new company, which the couple decided to call Jeunesse Global, incorporating the French world for youth into the title of a company that would be dedicated to helping people stay young, fit and looking their best for years or decades into the future. Started in the couple’s garage, the business quickly took to the sky, growing to nearly $1 million in sales in its first year. Over the next few years, the exponential growth didn’t slow down. By 2018, the company was valued at an estimated $1 billion and represented one of the fastest-growing firms in the global health and beauty industry that had ever existed.
And both Ray and Lewis have managed this tremendous success through the promotion and development of some of the most innovative and effective products that the industry has ever seen. One example is the company’s mental energy drink, M1nd. Being, perhaps, the first cognition-enhancing drink commercially available, M1nd is able to boost cognitive performance across a wide range of measures. It is able to help people maintain high levels of focus in mentally demanding situations. It is also able to instantly counter the effects of sleep deprivation, actually enabling the user to recover IQ points that may have been lost due to the impairment on cognition caused by lack of sleep.