The Online retail sector has become one of the most crowded with new vendors opening on a regular basis across the Internet but one brand, Fabletics has become one of the fastest growing by embracing the power of the crowd. Headed by the actress, Kate Hudson, Fabletics has become one of the premier activewear retailers in a number of countries largely through its use of the Online domain to bring the power of its customers to new members across the planet.
In most cases, the dominant theory remains of customers attending a showroom and trying on clothes before returning home to seek out cheaper options Online; however, for many customers, the research completed Online is also used as the basis of which brand to purchase from. Fabletics has been open and upfront in communicating the customer reviews seen across the Internet as the company has grown to become one of the few to rival Amazon with a sales revenue expected to reach $235 million in 2017.
The numbers regarding the use of the Internet to read customer reviews and conduct research are staggering with around 84 percent of consumers revealing they trust customer reviews as much as they would a recommendation from a friend or family member. One of the most important parts of including positive reviews alongside product descriptions is the increase in search engine rankings given to those products with attached reviews. Potential customers rarely take the opportunity to read through pages of search engine results making the higher rankings an imperative to achieving success in the 21st-century retail industry.
Fabletics was established in 2013 by the leaders of the TechStyle Group which has become one of the leaders in developing retail companies in an increasingly technology-based world. The use of a lifestyle quiz completed in just minutes is one of the most effective ways of exploring the different clothing options offered by this fast-growing activewear brand which can inspire many to live a healthier lifestyle.
Kate Hudson was the first choice of the founders of Fabletics to become a partner and the main brand ambassador for the brand because of her friendly and outgoing nature which reflects the active lifestyle of the company. Unlike many brand ambassadors who customers find it difficult to believe wear the clothing they are promoting, Kate Hudson is often seen through her social media accounts wearing the clothing of the brand as she lives her life.
The “Almost Famous” actress is much more than simply a brand ambassador as she has worked diligently to become one of the most important members of the creative and business teams of the company. Fabletics has benefited from the involvement of Kate Hudson through the dedication she has shown to building a better customer service experience and ensuring the high-quality of all products associated with the Fabletics brand.