Norman Pattiz, the Executive Officer of PodcastOne, has announced Edison Research’s results of a series of comprehensive studies about the effectiveness of podcast advertising. His research involved the study of five major national consumer brands across different categories of products and services. It was the first ever study of pre and post campaign podcast advertising conducted in 2016. The results showed a significant impact of podcast advertising on intent to purchase, brand recall, and recall of specific messaging. Learn more: https://podcastone.com/About-Us
Edison Research conducted three separate studies on five different major national brands to determine the effectiveness of podcast advertising. Some of the well-known brands were looking to launch new messaging while market entrants were seeking to increase awareness and trial. In all cases, Edison Research conducted online surveys of audiences of several leading podcasts before running podcast advertising campaigns and after running each brand for 4-6 weeks using the same methodology. The results of pre and post campaign studies showed increased willingness to purchase those brands and recall of specific messaging.
The core focus of the study was to independently verify that podcast advertising was way far effective than traditional advertising formats. These results validated PodcastOne’s multi-tiered approach to digital advertising. Tom Webster, the Vice President of Strategy at Edison Research feels excited to partner with PodcastOne to verify the impact of podcast advertising. These results can definitively show that podcast advertising provides enhanced brand awareness. It has a significant impact on a variety of effectiveness measures.
PodcastOne is the leading provider of podcast advertising solutions in the nation. Currently, it presents over 340 hours of programming weekly across over 200 podcast networks. PodcastOne was founded by Norman Pattiz, the founder of Westwood One, a radio giant.
About Edison Research
Edison Research is a leading researcher on issues related to podcast advertising. Besides survey research, Edison Research provides strategic direction to its clients such as Disney, the U.S. International Broadcasting Bureau, Sony, Activation, Dolby Laboratories, Yahoo, Gulf News, Time Warner, and Google. Edison Research partners with some of the largest radio ownership groups in the United States such as Emmis, Radio One, Bonneville, Entercom, and CBS Radio. Besides, Edison Research solely provides exit poll data for the National Election Pool, which comprises of CBS, NBC, Fox, ABC, CNN, and the Associated Press. It also provides consumer exit polling and conducts studies in nearly every imaginable venue. Learn more: https://www.linkedin.com/in/norman-pattiz